America's #1 customer service company -- After the Gold Rush: A store is born -- The next generation: Perfecting "the Nordstrom way" -- The Nordstrom culture: Setting employees free -- "What's inside": Creating an inviting place -- A company of entrepreneurs: The "Nordies" versus the clock-punchers -- The art of selling: Retailing is a contact sport -- Customer service the Nordstrom way: The future -- Index.