Title Behind the screens : Hollywood goes hypercommercial / directors, Matt Soar, Susan Ericsson ; producer, Matt Soar ; executive producer, Sut Jhally.

Publication Info.

[San Francisco, California, USA] : Kanopy Streaming, 2014.

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Description	1 online resource (1 video file, 37 min.)
	digital
	video file MPEG-4 Flash
Credits	Editor, Susan Ericsson ; music, Thom Monahan ; camera, Susan Ericsson . [et al.]
Event	Originally produced by Media Education Foundation in 2000.
Summary	Behind the Screens explores the trend toward "hypercommercialism" in Hollywood film: product placement, tie-ins, merchandising, and cross-promotions. The film mixes clips from popular Hollywood films with expert commentary to show how movies have become vehicles for the ulterior marketing and advertising motives of studios and their owners. Featuring Oscar-nominated screenwriter Jeremy Pikser; Mark Crispin Miller; Susan Douglas; Robert McChesney, and others.
Audience	Grade 9+
	Higher education.
System Details	Mode of access: World Wide Web.
Subject	Advertising -- Motion pictures -- United States.
	Commercialism.
	Motion picture industry -- California -- Los Angeles.
	Motion picture industry -- United States.
	Motion pictures -- United States -- Marketing.
	Product placement.
Genre/Form	Documentary films.
Added Author	Ericsson, Susan.
	Jhally, Sut.
	Soar, Matt.
	Kanopy (Firm)
Music No.	1041502 Kanopy

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