| Description |
xiii, 208 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The congested online ecosystem -- Search engine marketing -- Auctions and the development of paid-search advertising -- The Google eclipse -- Display advertising and the advent of ad networks -- Real-time bidding and the transformation of online advertising -- How real-time bidding works -- Right media builds its ad server -- Real-time bidding in action -- The impact of data on digital advertising -- Data collection and its effect on privacy -- New technologies. |
| Summary |
Presents the latest advancements in Internet marketing, offering technology breakthroughs, industry developments, marketing strategies, and predictions for the future. |
| Subject |
Internet advertising.
|
|
Internet marketing.
|
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Target marketing.
|
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Internet advertising. (OCoLC)fst00977220
|
|
Internet marketing. (OCoLC)fst00977272
|
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Target marketing. (OCoLC)fst01143138
|
| ISBN |
9780814434994 (hardcover) |
|
0814434991 (hardcover) |
|
9780814449011 (ebook) |
|
