| Edition |
4th edition. |
| Description |
xiii, 430 pages : illustrations ; 24 cm. |
| Series |
--For dummies |
|
--For dummies.
|
| Note |
Includes index. |
| Contents |
Introduction -- Part 1: Getting started with social media marketing. Chapter 1: Understanding social media marketing ; Chapter 2: Discovering your SMM competitors ; Chapter 3: Getting in the social media marketing frame of mind -- Part 2: Practicing SMM on the social web. Chapter 4: Launching SMM campaigns ; Chapter 5: Developing your SMM voice ; Chapter 6: Understanding a marketer's responsibilites -- Part 3: Reaching your audience via mainstream social platforms. Chapter 7: Finding the right platforms ; Chapter 8: Exploring SMM strategies for Facebook ; Chapter 9: Marketing on Twitter ; Chapter 10: Creating a YouTube strategy ; Chapter 11: Considering LinkedIn ; Chapter 12: Delving into Instagram ; Chapter 13: Discovering Snapchat ; Chapter 14: Marketing with Pinterest ; Chapter 15: Interacting with Tumblr ; Chapter 16: Engaging customers using other platforms -- Part 4: Getting your message to connectors. Chapter 17: Marketing to Millenials ; Chapter 18: Accounting for the influencers ; Chapter 19: Disrupting with voice search ; Chapter 20: Utilizing messaging apps -- Part 5: Old marketing is new again with SMM. Chapter 21: Practicing SMM on your website ; Chapter 22: Becoming an authentic and engaged advertiser ; Chapter 23: Building an SMM mobile campaign ; Chapter 24: Encouraging employees to advocate for your brand on social media ; Chapter 25: Changing tactics and metrics ; Chapter 26: Understanding social media governance ; Chapter 27: Using real-time marketing ; Chapter 28: Data and privacy -- Part 6: The part of tens. Chapter 29: Ten SMM-related must-read blogs ; Chapter 30: Ten top SMM tools ; Chapter 31: Ten tips to navigate fakeness. |
| Summary |
Are yo uan independent entrepeneur? Or do you work in marketing? Would you like to? Then the ability to skillfully use social media marketing is a must. In this book, two experts on the topic share their knowledge in easy-to-understand chunks, helping you discover how to navigate the ever-changing social media playing field. Recognize the role of influencers, choose the right distribution channels, become a persuader, create and curate content, learn to be flexible, and see how social media fits with your other marketing tools. -- back cover. |
| Subject |
Internet marketing.
|
|
Online social networks.
|
|
Consumer behavior.
|
|
BUSINESS & ECONOMICS / Marketing.
|
|
Consumer behavior. (OCoLC)fst00876238
|
|
Internet marketing. (OCoLC)fst00977272
|
|
Online social networks. (OCoLC)fst01741311
|
|
Online-Marketing (DE-588)7706419-7
|
|
Social Media (DE-588)4639271-3
|
| Added Author |
Diamond, Stephanie, author.
|
| Added Title |
Social media marketing for dummies |
| Other Form: |
ebook version : 9781119617020 |
| ISBN |
1119617006 (paperback) |
|
9781119617006 (paperback) |
|
