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Book
Author
Clancy, Kevin J., 1942-
Title
Marketing myths that are killing business : the cure for death wish marketing / Kevin J. Clancy, Robert S. Shulman.
Publication Info.
New York : McGraw-Hill, [1994]
©1994
Copies
Location
Call No.
Status
Manchester, Main Library - Non Fiction
658.8 CLANCY
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Description
xxxv, 308 pages : illustrations ; 24 cm
Note
Includes index.
Subject
Marketing.
Indexed Term
Business Marketing
Added Author
Shulman, Robert S., 1951-
ISBN
0070111243 (acid-free paper) : $19.95
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