| Edition |
Second edition. |
| Description |
xvii, 346 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references and indexes. |
| Contents |
What's so special about entertainment media and why do we need a psychology for it? : an introduction to the psychology of entertainment media / L.J. Shrum -- Product integration : current practices and new directions / John A. McCarty and Tina M. Lowrey -- As a backdrop, part of the plot, or a goal in a game: the ubiquitous product placement / Elizabeth Cowley -- Children's processing of embedded brand messages : product placement and the role of conceptual fluency / Laura Owen ... [et al.] -- Psychological processing of in-game advertising and advergaming : branded entertainment or entertainment persuasion? / Michelle R. Nelson and Martin K.J. Waigunny -- The stories TV tells : how fictional TV narratives shape normative perceptions and personal values / LJ. Shrum and Jachoon Lee -- Flying with Icarus : narrative transportation and the persuasiveness of entertainment / Jordan M. Carpenter and Melanie C. Green -- Seeing is believing : toward a theory of media imagery and social learning / Karen E. Dill and Melinda C.R. Burgess -- Alcohol messages in television series : content and effects / Cristel Antoinia Russell and Dale W. Russell -- Selling beauty : the hidden cost to women's self-worth, relationships, and behavior / Erin J. Strahan, Vanessa M. Buote, and Anne E. Wilson -- Learning aggression through the media : comparing psychological and communication approaches / Julia A. Maier and Douglas A. Gentile -- Paths from television violence to aggression : reinterpreting the evidence / George Comstock and Jack Powers. |
| Subject |
Subliminal advertising.
|
|
Advertising -- Psychological aspects.
|
|
Mass media -- Psychological aspects.
|
|
Persuasion (Psychology)
|
|
Manipulative behavior.
|
| Added Author |
Shrum, L. J.
|
| ISBN |
9781848729445 hardcover alkaline paper |
|
1848729448 hardcover alkaline paper |
|
