| Description |
xiii, 202 pages ; 22 cm |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
"By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research"--Back cover |
| Contents |
The 25 biases. The fundamental attribution error -- Social proof -- Negative social proof -- Distinctiveness -- Habit -- The pain of payment -- The danger of claimed data -- Mood -- Price relativity -- Primacy effect -- Expectancy theory -- Confirmation bias -- Overconfidence -- Wishful seeing -- Media context -- The curse of knowledge -- Goodhart's law -- The Pratfall effect -- Winner's curse -- The power of the group -- Veblen goods -- The replicability crisis -- Variability -- Cocktail party effect -- Scarcity -- Ethics -- Conclusion. |
| Subject |
Consumer behavior.
|
|
Influence (Psychology)
|
|
Consumers -- Attitudes.
|
|
Consumer behavior. (OCoLC)fst00876238
|
|
Consumers -- Attitudes.
(OCoLC)fst00876411
|
|
Influence (Psychology) (OCoLC)fst00972486
|
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Business and Management.
|
| Added Title |
How 25 behavioural biases influence the products we decide to buy |
|
How twenty-five behavioural biases influence the products we decide to buy |
| Cover Title |
Choice factory : 25 behavioural biases that influence what we buy |
| ISBN |
085719609X |
|
9780857196095 |
|
