LEADER 00000ngm 2200397 i 4500 001 kan1051590 003 CaSfKAN 005 20130802105144.0 006 m o c 007 vz uzazuu 007 cr una---unuuu 008 140717p20142009cau060 o vleng d 028 52 1051590|bKanopy 035 (OCoLC)897766705 040 UtOrBLW|beng|erda|cUtOrBLW 245 00 Emotion vs. analytics :|bdecision making and the biased brain. 264 1 [San Francisco, California, USA] :|bKanopy Streaming, |c2014. 300 1 online resource (1 video file, approximately 61 min.) : |bdigital, .flv file, sound 336 two-dimensional moving image|2rdacontent 337 computer|2rdamedia 337 video|2rdamedia 338 online resource|2rdacarrier 500 Title from title frames. 518 Originally produced by Kantola Productions in 2009. 520 Is it best to be emotionless and analytical in decision making? When our goal is to be decisive, the answer is a resounding no. Instead, harnessing the power of emotions is critical. Studies of the neural underpinnings of decision making show that our brains start by evaluating options analytically. But very soon usually based on first impressions we create an emotional front-runner. We then continue down a path of predecisional distortion, which biases further evaluation. Rather than creating bad decisions, however, this distortion leads to more confident, committed decision making. This natural process works best for tradeoff conflicts: deciding between current options. It also works well for decisions involving innovation, growth and expansion. But in cases of sequential conflicts or when the risk of danger or a bad outcome is greater taking a more analytical approach is the better choice. Dr. Shiv describes specific techniques for gathering data, group decision making, accessing your gut feelings, and knowing when to allow the contrarians to dominate the discussion. 538 Mode of access: World Wide Web. 650 0 Decision making. 650 0 Emotions. 650 0 Business. 650 0 Group decision making. 650 0 Instinct. 700 0 Shiv,|cDr.,|espeaker. 710 2 Kanopy (Firm) 914 kan1051590
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