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LEADER 00000cam  2200517 i 4500 
001    on1002211697 
003    OCoLC 
005    20200805023704.0 
008    170815t20182018enkab    bf   001 0 eng   
010      2017037725 
015    GBB817687|2bnb 
016 7  018693163|2Uk 
020    9780813350790|q(trade paperback) 
020    0813350794|q(trade paperback) 
020    9781138589278|q(hardcover) 
020    1138589276|q(hardcover) 
035    (OCoLC)1002211697 
040    DLC|beng|erda|cDLC|dOCLCF|dOCLCO|dOCLCQ|dCCPLG|dYDX|dOCLCO
       |dORK|dZPP|dUOK|dCLE|dOCLCO|dUKMGB|dOCLCA|dOCLCQ|dOCLCO 
042    pcc 
043    n-us--- 
049    CKEA 
050 00 JS395|b.S43 2018 
082 00 324.70973|223 
100 1  Shaw, Catherine M.|q(Catherine Marie),|d1955-|eauthor. 
245 14 The campaign manager :|brunning and winning local 
       elections /|cCatherine Shaw. 
250    Sixth edition. 
264  1 Abingdon, Oxon ;|aNew York, NY :|bRoutledge, Taylor & 
       Francis Group,|c2018. 
264  4 |c©2018 
300    xiv, 338 pages :|billustrations ;|c23 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references and index. 
505 0  Before you begin -- Precinct analysis: the sinners, the 
       saints, and the savables -- The campaign team and 
       volunteer organization -- Campaign messaging -- 
       Fundraising -- Digital and social media -- Traditional 
       media: print, radio, and TV -- Targeting voters -- Lawn 
       signs -- The candidate campaign -- The issue-based 
       campaign -- Getting out the vote (GOTV) -- The campaign 
       plan -- After the ball. 
520    Successful campaign manager and three-time mayor of 
       Ashland, Oregon, Catherine Shaw presents the must-have 
       handbook for navigating local campaigns. This clear and 
       concise handbook gives political novices and veterans 
       alike a detailed, soup-to-nuts plan for organizing, 
       funding, publicizing, and winning local political 
       campaigns. Finding the right message and targeting the 
       right voters are clearly explained through specific 
       examples, anecdotes, and illustrations. Shaw also provides
       in-depth information on assembling campaign teams and 
       volunteers, canvassing, how to conduct a precinct analysis,
       and how to campaign on a shoestring budget. The Campaign 
       Manager is an encouraging, lucid presentation of how to 
       win elections at the local level.The sixth edition has 
       been fully revised to include new and expanded coverage of
       contemporary campaign management-from digital ads and new 
       social media tools to data-driven voter targeting tactics 
       and vote by mail strategies. --Publisher 
650  0 Local elections|zUnited States|vHandbooks, manuals, etc. 
650  0 Campaign management|zUnited States|vHandbooks, manuals, 
       etc. 
650  7 Campaign management.|2fast|0(OCoLC)fst00844867 
650  7 Local elections.|2fast|0(OCoLC)fst01001239 
651  7 United States.|2fast|0(OCoLC)fst01204155 
655  7 Handbooks and manuals.|2fast|0(OCoLC)fst01423877 
655  7 Handbooks and manuals.|2lcgft 
776 08 |iebook version :|z9780429958816 
994    C0|bCKE 
Location Call No. Status
 Canton Public Library - Adult Department  324.7 SHAW    Check Shelf