LEADER 00000cam 2200517 i 4500
001 on1002211697
003 OCoLC
005 20200805023704.0
008 170815t20182018enkab bf 001 0 eng
010 2017037725
015 GBB817687|2bnb
016 7 018693163|2Uk
020 9780813350790|q(trade paperback)
020 0813350794|q(trade paperback)
020 9781138589278|q(hardcover)
020 1138589276|q(hardcover)
035 (OCoLC)1002211697
040 DLC|beng|erda|cDLC|dOCLCF|dOCLCO|dOCLCQ|dCCPLG|dYDX|dOCLCO
|dORK|dZPP|dUOK|dCLE|dOCLCO|dUKMGB|dOCLCA|dOCLCQ|dOCLCO
042 pcc
043 n-us---
049 CKEA
050 00 JS395|b.S43 2018
082 00 324.70973|223
100 1 Shaw, Catherine M.|q(Catherine Marie),|d1955-|eauthor.
245 14 The campaign manager :|brunning and winning local
elections /|cCatherine Shaw.
250 Sixth edition.
264 1 Abingdon, Oxon ;|aNew York, NY :|bRoutledge, Taylor &
Francis Group,|c2018.
264 4 |c©2018
300 xiv, 338 pages :|billustrations ;|c23 cm
336 text|btxt|2rdacontent
337 unmediated|bn|2rdamedia
338 volume|bnc|2rdacarrier
504 Includes bibliographical references and index.
505 0 Before you begin -- Precinct analysis: the sinners, the
saints, and the savables -- The campaign team and
volunteer organization -- Campaign messaging --
Fundraising -- Digital and social media -- Traditional
media: print, radio, and TV -- Targeting voters -- Lawn
signs -- The candidate campaign -- The issue-based
campaign -- Getting out the vote (GOTV) -- The campaign
plan -- After the ball.
520 Successful campaign manager and three-time mayor of
Ashland, Oregon, Catherine Shaw presents the must-have
handbook for navigating local campaigns. This clear and
concise handbook gives political novices and veterans
alike a detailed, soup-to-nuts plan for organizing,
funding, publicizing, and winning local political
campaigns. Finding the right message and targeting the
right voters are clearly explained through specific
examples, anecdotes, and illustrations. Shaw also provides
in-depth information on assembling campaign teams and
volunteers, canvassing, how to conduct a precinct analysis,
and how to campaign on a shoestring budget. The Campaign
Manager is an encouraging, lucid presentation of how to
win elections at the local level.The sixth edition has
been fully revised to include new and expanded coverage of
contemporary campaign management-from digital ads and new
social media tools to data-driven voter targeting tactics
and vote by mail strategies. --Publisher
650 0 Local elections|zUnited States|vHandbooks, manuals, etc.
650 0 Campaign management|zUnited States|vHandbooks, manuals,
etc.
650 7 Campaign management.|2fast|0(OCoLC)fst00844867
650 7 Local elections.|2fast|0(OCoLC)fst01001239
651 7 United States.|2fast|0(OCoLC)fst01204155
655 7 Handbooks and manuals.|2fast|0(OCoLC)fst01423877
655 7 Handbooks and manuals.|2lcgft
776 08 |iebook version :|z9780429958816
994 C0|bCKE
Canton Public Library - Adult Department
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