Skip to content
You are not logged in |Login  
Limit search to available items
Book Cover
Author Shaw, Catherine M. (Catherine Marie), 1955-

Title The campaign manager : running and winning local elections / Catherine Shaw.

Publication Info. Boulder, CO : Westview Press, a member of the Perseus Books Group, [2014]


Location Call No. Status
 Bristol, Main Library - Non Fiction  324.7 SH26    Check Shelf
 Manchester, Main Library - Non Fiction  324.7097 SHAW    Check Shelf
 Wethersfield Public Library - Non Fiction  324.7 SHAW    Check Shelf
 Windsor, Main Library - Adult Department  324.7 SH    Check Shelf
Edition Fifth edition.
Description xviii, 421 pages : illustrations, map ; 23 cm
Summary "Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents a clear and concise, must-have handbook for navigating local campaigns. This handbook gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level. Updates to the fifth edition include an entirely new chapter on social media and its influence on campaigning, new coverage on how to put together a campaign plan, and a new appendix on how to campaign on a budget"-- Provided by publisher.
Bibliography Includes bibliographical references and index.
Contents Precinct analysis: the sinners, the saints, and the savables -- The campaign team and volunteer organization -- The campaign brochure -- Digital and social media -- Fundraising -- Lawn signs -- Targeting voters -- Media -- The candidate -- The issue-based campaign -- Getting out the vote (GOTV) -- The campaign plan -- After the ball.
Subject Local elections -- United States -- Handbooks, manuals, etc.
Campaign management -- United States -- Handbooks, manuals, etc.
ISBN 9780813348636 paperback
0813348633 paperback
9780813348643 (ebk.)
Add a Review