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Book Cover
Author Shaw, Catherine M. (Catherine Marie), 1955- author.

Title The campaign manager : running and winning local elections / Catherine Shaw.

Publication Info. Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2018.


Location Call No. Status
 Canton Public Library - Adult Department  324.7 SHAW    Check Shelf
Edition Sixth edition.
Description xiv, 338 pages : illustrations ; 23 cm
Bibliography Includes bibliographical references and index.
Summary Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies. --Publisher
Contents Before you begin -- Precinct analysis: the sinners, the saints, and the savables -- The campaign team and volunteer organization -- Campaign messaging -- Fundraising -- Digital and social media -- Traditional media: print, radio, and TV -- Targeting voters -- Lawn signs -- The candidate campaign -- The issue-based campaign -- Getting out the vote (GOTV) -- The campaign plan -- After the ball.
Subject Local elections -- United States -- Handbooks, manuals, etc.
Campaign management -- United States -- Handbooks, manuals, etc.
Campaign management. (OCoLC)fst00844867
Local elections. (OCoLC)fst01001239
United States. (OCoLC)fst01204155
Genre/Form Handbooks and manuals. (OCoLC)fst01423877
Handbooks and manuals.
Other Form: ebook version : 9780429958816
ISBN 9780813350790 (trade paperback)
0813350794 (trade paperback)
9781138589278 (hardcover)
1138589276 (hardcover)
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