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Author Sharma, Venke, author.

Title The indestructible brand : crisis management in the age of social media / Venke Sharma and Hushidar Kharas.

Publication Info. New Delhi, India : SAGE Publications India Pvt Ltd ; Thousand Oaks, California, USA : SAGE Publications Inc, 2017.
©2017

Copies

Location Call No. Status
 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
Rocky Hill cardholders click here to access this title from EBSCO
Description 1 online resource (xiv, 142 pages)
data file rda
Bibliography Includes bibliographical references.
Contents The age of crisis -- Creating a crisis-ready organization -- Building a crisis playbook -- Securing your digital assets -- Social media monitoring -- Storycrafting -- Execution -- After the storm.
Summary This book seeks to arm brand owners with real-world information and practical know-how to transform their organizations into being crisis-ready.
Note Online resource; title from digital title page (viewed on September 05, 2017).
Subject Crisis management.
Brand name products -- Management.
Product management.
Public relations.
Social media.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Brand name products -- Management. (OCoLC)fst00837891
Crisis management. (OCoLC)fst00883617
Product management. (OCoLC)fst01078225
Public relations. (OCoLC)fst01082892
Social media. (OCoLC)fst01741098
Genre/Form Electronic books.
Added Author Kharas, Hushidar, author.
Other Form: Print version: Sharma, Venke. Indestructible brand. Thousand Oaks, California : SAGE, 2017 9789386446794 (DLC) 2017019641
ISBN 9789386446800 (electronic book)
9386446804 (electronic book)
9789386446794 (paperback alkaline paper)
9789386446817
9386446812
9353280575
9789353280574
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