| Playing Time |
01h:03m:12s |
| Description |
data file rda |
| Note |
7/29/201612:00:00AM |
| Summary |
Learn how to choose and hire the right digital marketing agency, get your marketing campaigns off on the right track, and build your brand and business. |
| Cast |
Presenter: Dina Shapiro |
| Summary |
Choosing the right marketing agency means finding the best fit for your brand and your company's culture. Hiring an agency from the many vying for your business can seem daunting, but Dina Shapiro walks you through the process to make it easier. Dina shares her best practices for getting your requirements ready, writing a request for proposal (RFP), and selecting the right agency. Learn about the right people to involve on the selection team, how to decide on compensation, and how to set expectations around delivery by creating a calendar and feedback review process. Dina has worked at top global agencies and managed agency relationships at Fortune 500 companies. Use her tips to start your next great marketing partnership. |
| System Details |
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection. |
| Added Author |
linkedin.com (Firm)
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