| Playing Time |
00h:59m:30s |
| Description |
data file rda |
| Note |
3/01/201712:00:00AM |
| Summary |
Learn how to leverage the four types of brand and marketing integration-vertical, horizontal, external, and internal-to successfully reach all of your stakeholders. |
| Cast |
Presenter: Dina Shapiro |
| Summary |
When the concept of marketing integration comes up, many people automatically think about external customer marketing; however, external approaches-advertising, social media, and event marketing, for example-are just one piece of the puzzle. In this course, Dina Shapiro shares a comprehensive brand and marketing integration approach that encompasses all external and internal stakeholders and touchpoints. Along with going over external marketing, Dina covers three other important types of integration: vertical, horizontal, and internal. She also explores common roadblocks and shows how to incorporate integration strategies into your own company. |
| System Details |
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection. |
| Added Author |
linkedin.com (Firm)
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