| Playing Time |
00h:36m:11s |
| Description |
data file rda |
| Note |
6/30/202212:00:00AM |
| Summary |
Learn the critical strategies to improve your marketing efforts in the dynamic B2B marketing space. |
| Cast |
Presenter: Dina Shapiro |
| Summary |
In this course, learn the key concepts and principles of business to business (B2B) marketing. Marketing expert Dina Shapiro explains what defines a B2B marketer, and how this type of marketing differs from business to consumer (B2C) marketing. Dina covers key concepts like: How to develop a comprehensive B2B acquisition plan, how to successfully leverage customer relationship management (CRM) processes, and how to effectively engage and connect with your customers. |
| System Details |
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection. |
| Genre/Form |
Instructional films.
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Educational films.
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| Added Author |
linkedin.com (Firm)
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