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Author Stewart, David W.

Title Focus groups : theory and practice / David W. Stewart, Prem N. Shamdasani, Dennis W. Rook.

Publication Info. Thousand Oaks : SAGE Publications, [2007]
©2007
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Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  300.723 S849F    Check Shelf
Edition Second edition.
Description xii, 188 pages : illustrations ; 22 cm.
Series Applied social research methods series ; v. 20
Applied social research methods series ; v. 20.
Bibliography Includes bibliographical references (pages 167-176) and index.
Contents Introduction: focus group history, history, theory and practice -- Group dynamics and focus group research -- Focus groups and the research toolbox -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion.
Subject Focus groups.
Social sciences -- Research -- Methodology.
Social groups.
Added Author Shamdasani, Prem N.
Rook, Dennis W.
ISBN 0761925821 cloth alkaline paper
076192583X paperback alkaline paper
9780761925828 cloth alkaline paper
9780761925835 paperback alkaline paper
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