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Bestseller
BestsellerE-Book
Author Shafer, Ronald G., author.

Title Carnival Campaign : How the Rollicking 1840 Campaign of "Tippecanoe and Tyler Too" Changed Presidential Elections Forever" / Ronald Shafer.

Publication Info. [Place of publication not identified] : Chicago Review Press, [2016]
©2016

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Description 1 online resource (288 pages)
Access Access limited to subscribing institutions.
Summary The Carnival Campaign tells the fascinating story of the pivotal 1840 presidential campaign of General William Henry Harrison and John Tyler—Tippecanoe and Tyler Too." Pulitzer Prize–nominated former Wall Street Journal reporter Ronald Shafer relates in a colorful, entertaining style how the campaign marked a series of "firsts" that changed politicking forever: the first campaign as mass entertainment; the first "image campaign," in which strategists portrayed Harrison as a poor man living in a log cabin sipping hard cider (he lived in a mansion and drank only sweet cider); the first time big money was a factor; the first time women could openly participate; and more. While today's electorate has come to view campaigns that emphasize style over substance as a matter of course, this book shows voters how it all began.
System Details System requirements: Adobe Digital editions.
Note Print version record.
Subject Harrison, William Henry, 1773-1841.
HISTORY / United States / 19th Century.
Presidents -- United States -- Election -- 1840.
United States -- Politics and government -- 1837-1841.
Genre/Form Electronic books.
Other Form: Print version: Shafer, Ronald G. Carnival campaign. Chicago, Illinois : Chicago Review Press Incorporated, 2016. 9781613735404 (hardback) (DLC)2016019215
ISBN 9781613735435 (e-pub)
Standard No. 9781613735435
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