| Edition |
[Revised edition]. |
| Description |
xxiii, 206 pages : illustrations ; 24 cm |
| Contents |
What is word of mouth marketing? -- Deep stuff : six big ideas -- The word of mouth marketing manifesto -- The five Ts in action -- Talkers : who will tell their friends about you? -- Topics : what will they talk about? -- Tools : how can you help the message travel? -- Taking part : how can you join the conversation? -- Tracking : what are people saying about you? |
| Subject |
Word-of-mouth advertising.
|
| ISBN |
9781427798619 |
|
1427798613 |
|
