| Description |
xvi, 412 pages, 4 unnumbered postliminary pages : illustrations ; 24 cm. |
| Series |
For dummies |
|
--For dummies.
|
| Note |
"Learning made easy"--Cover. |
|
Includes index. |
| Contents |
Introduction -- The power of the brand -- Franchises comes in different sizes -- Getting the goods -- Training and hiring -- Working with franchisers and fellow franchisees -- Attracting and keeping customers -- Acquiring other franchises -- When the end is nigh -- From small business owner to franchiser -- Recruiting franchisees Expanding abroad: international franchising -- A world of good with social franchising -- Ten keys to franchisee success -- Ten questions to ask before becoming a franchiser. |
| Summary |
If you want to be your own boss and stand on the shoulders of franchise giants, this accessible guide makes it easier than ever before. For franchisees, it takes you from the first steps of prospecting for a franchise to getting it up and running successfully. For prospective commercial and social franchisors, it explains how to determine if a business is franchisable and discusses how to properly design and develop a franchise system that you can grow and support. |
| Subject |
Franchises (Retail trade)
|
|
Franchises (Retail trade) (OCoLC)fst00933627
|
| Added Author |
Mazero, Joyce G., author.
|
| Note |
Other title on title page verso: Franchise management for dummies® |
| ISBN |
9781119337287 (paperback) |
|
1119337283 (paperback) |
|
9781119337232 (ePub) |
|
9781119337140 (ePDF) |
|
