Moonshot! -- Why moonshots start with a "noble cause" -- Why now is the best time to build a billion-dollar business -- What's really going on in the U.S.? -- The exploding middle class in emerging markets -- Solve a billion-dollar problem -- Relentless pursuit of "There has to be a better way" -- Disruptive pricing : there's no place to hide -- Deliver a lights-out customer experience -- Getting prepared to build -- Be curious : ask all the right questions -- Ground yourself in domain experience -- Put the right people on the bus -- Zooming -- Back from the future planning -- How to pivot when your back is against the wall -- The best advice I can give an entrepreneur : find a mentor -- Afterword I / by David Sculley -- Afterword II / by Arthur Sculley.
