Includes bibliographical references (p. 201-270) and index.
Contents
Introduction: the politics of the ponytail -- What shall we wear for tennis? -- Commercial tampons and the sportswoman, 1936-52 -- Rules, rulers, and the "right kind" of competition -- Women's sport and questionable sex -- From "women in sports" to the "new ideal of beauty" -- A cultural history of the sports bra -- Something to cheer about? -- Epilogue: cheering with reserve.
