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Author Schultz, Howard.

Title El desafío Starbucks : cómo Starbucks luchó por su vida sin perder su alma / Howard Schultz con Joanne Gordon.

Publication Info. México, D.F. : Aguilar, 2012.
©2011

Copies

Location Call No. Status
 New Britain, Main Library - Foreign Language  SP 647.95 SCH82O    Check Shelf
Edition 1. edición.
Description xiv, 335 pages : illustrations (chiefly color) ; 24 cm
Note Includes index.
Summary Describes how the CEO of Starbucks gained new insights into leadership upon resuming his position eight years after stepping down, a comeback he accepted to restore the company's performance and sustainability values.
Subject Starbucks Coffee Company.
Coffee industry -- United States.
Coffee -- United States -- Marketing.
Organizational change -- United States.
Leadership -- United States.
Schultz, Howard.
Added Author Gordon, Joanne.
Added Title Onward. Spanish
ISBN 9786071113634 paperback
6071113636 paperback
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