Introduction : the magic of narrative, or, the art of telling stories -- From logo to story -- The invention of storytelling management -- The new "fiction economy" -- The mutant companies of new-age capitalism -- Turning politics into a story -- Telling war stories -- The propaganda empire.
Bibliography
Includes bibliographical references (page 161 - 173)
Note
Originally published as Storytelling : la machine à fabriquer des histoires et à formater les esprits in 2007.
