How it all began / David Dary -- The West of true myth / Gretel Ehrlich -- The cowboy / John R. Erickson -- Heroes of the saddle / Reuben Albaugh -- Ranch family / Teresa Jordan -- The business of ranching / Elmer Kelton -- Clockwork agriculture / William Kittredge -- Livestock / Baxter Black -- Cowboy art between the lines / Hal Cannon -- Music and dance / Guy Lodsdon -- Necessity and fashion / Dick Spencer -- Rodeo / Randy White -- Reluctant heroes