Skip to content
Catalog
You are not logged in |Login  
Add to My Lists Add to Bag MARC Display Return to Browse More Information
     
Limit search to available items
Previous Record Next Record
Book Cover
Bestseller
BestsellerE-Book
Author Ruddock, Andy.

Title Understanding audiences : theory and method / Andy Ruddock.

Publication Info. London ; Thousand Oaks [Calif.] : SAGE, 2001.

Copies

Location Call No. Status
 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
Rocky Hill cardholders click here to access this title from EBSCO
Description 1 online resource (201 pages)
Bibliography Includes bibliographical references (pages 182-197) and index.
Summary Understanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences.
Access Use copy Restrictions unspecified star MiAaHDL
Reproduction Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
System Details Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL
Processing Action digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL
Note Print version record.
Contents Cover; Acknowledgements; Contents; Introduction: Science Wars and Cultural Studies; Chapter 1 -- Questions of Theory and Method; Chapter 2 -- Media Effects; Chapter 3 -- Media and Public Opinion; Chapter 4 -- Cultivation analysis; Chapter 5 -- Cultural Studies and Audience Research; Chapter 6 -- Audiences, Media and Consumption; Conclusion: Multiple Realities, Multiple Methods; References; Index.
Subject Mass media -- Audiences.
Mass media -- Influence.
SOCIAL SCIENCE -- Media Studies.
Mass media -- Audiences. (OCoLC)fst01011223
Mass media -- Influence. (OCoLC)fst01011251
Publiek.
Omroep.
Mass-média.
Audience (Médias)
Spectateur.
Influence.
Other Form: Print version: Ruddock, Andy. Understanding audiences. London ; Thousand Oaks [Calif.] : SAGE, 2001 0761963448 9780761963448 (DLC) 2001271343 (OCoLC)44185136
ISBN 9781412933346 (electronic bk.)
141293334X (electronic bk.)
9780857020178 (electronic bk.)
085702017X (electronic bk.)
-->
Permanent Link
Add a Review

 

Library Links

Encore

Search Tools

Language Settings

English
Español