| Edition |
Third edition. |
| Description |
viii, 311 pages : illustrations ; 24 cm |
| Contents |
Understanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Analyzing the buyers -- Identifying, selecting, and developing themes : determining what to weave in your web of persuasion -- Green team reviews: collaborating to improve your odds of winning -- Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits section -- Writing the fees slot -- Summary : the proposal development process. |
| Bibliography |
Includes bibliographical references and index. |
| Subject |
Proposal writing in business.
|
|
Business report writing.
|
| Added Author |
Romano, Joseph D.
|
|
Freed, Shervin.
|
| ISBN |
9780071742320 alkaline paper |
|
0071742328 alkaline paper |
|
