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Book
Author
Peppers, Don.
Title
The one to one future : building relationships one customer at a time / Don Peppers and Martha Rogers.
Publication Info.
New York : Currency Doubleday, 1993.
Copies
Location
Call No.
Status
Manchester, Main Library - Non Fiction
658.812 PEPPERS
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Edition
First edition.
Description
xviii, 443 pages; 20 cm
Bibliography
Includes bibliographical references and index.
Subject
Market segmentation.
Sales promotion.
Consumers' preferences.
Customer relations.
Added Author
Rogers, Martha, Ph.D.
ISBN
0385425287
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