Backroads boss lady : happiness ain't a side hustle--straight talk on creating the life you deserve / Jessi Roberts, Founder of Cheekys ; with Bret Witter.
"Read the inspiring story of a mother of four who faced down her hard past, poverty, and self-doubt to create the life she dreamed of, including owning her own multi-million dollar business" -- From Amazon.com summary.
Contents
Introduction: is this a business book? -- Welcome to New Plymouth -- A girl's got to flex -- Be pretty -- Facebook & rodeos, a broke girl's guide to marketing -- No big breakthroughs...just fifty small ones -- The second year wall -- Cheekys chicks -- Expansion: dumb and smarter -- This is what I mean by hustle -- Original gangsters -- Find a Suzie -- Surviving the bull shirt -- Picking partners -- The chicken and the egg -- Choose joy -- Growing up & building out, a successful girl's guide to marketing -- Head mother clucker -- I left my heart in new plymouth -- Core bitches -- The numbers game -- Epilogue -- Acknowledgments -- Resources.
