Title Blunders in international business / David A. Ricks.

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Malden, MA ; Oxford : Blackwell Pub., 2006.

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Location	Call No.	Status
University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location	658.049 R539B	Check Shelf

Edition	4th ed.
Description	ix, 182 pages ; 22 cm
Note	Includes indexes.
Bibliography	Includes bibliographical references and indexes.
Contents	The Role of Culture 3 -- The Role of Communication 9 -- Structure 13 -- 2 Production 17 -- Location/Layout 17 -- Product 19 -- Package 28 -- Color 32 -- 3 Names 36 -- Product Names 36 -- Company Names 46 -- 4 Marketing 49 -- Promotions 51 -- Pricing 74 -- Carelessness 80 -- Multiple Meanings 91 -- Idioms 96 -- 6 Management 101 -- Cultural Differences 104 -- Poor Personnel Choices 108 -- Labor Relations 111 -- 7 Strategic Management 115 -- Entry Mode 115 -- Supply Problems 121 -- Complex Problems 125 -- Additional Mistakes 129 -- 8 Other Areas of International Business 137 -- Legal 137 -- Finance 144 -- Market Research 146 -- Adaptation 157 -- Nationalism 158 -- Promotion 159 -- Market Research 166.
Summary	This edition has been significantly updated to include more than 100 new international business blunders. Well-known old blunders have been replaced with new ones in order to update the lessons learned.
Subject	International business enterprises -- Management -- Case studies.
	Business failures -- Case studies.
	Business failures. (OCoLC)fst00842694
	International business enterprises -- Management. (OCoLC)fst00976812
	Fehler (DE-588)4016606-5
	Internationales Marketing (DE-588)4125431-4
	Multinationales Unternehmen (DE-588)4075092-9
	Missmanagement (DE-588)4122285-4
	Krisenmanagement (DE-588)4127374-6
	Internationale ondernemingen.
	Faillissement.
	Multinationales Unternehmen.
	Missmanagement.
	Krisenmanagement.
Genre/Form	Case studies. (OCoLC)fst01423765
ISBN	1405134925 (pbk.)
	9781405134927 (pbk.)
Standard No.	9781405134927 (pbk.)

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