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Author Stoklossa, Uwe.

Title Advertising : new techniques for visual seduction / Uwe Stoklossa ; edited by Thomas Rempen.

Publication Info. London : Thames & Hudson, 2007.

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Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  OVERSIZE 741.67 S874A    Check Shelf
Description 270, 2 unnumbered pages : illustrations (chiefly color) ; 30 cm
Note "Translated from the German 'Blicktricks' ... by David H. Wilson"-- P. [272].
Contents Figure and ground -- Two and three dimensions -- Foreground and background -- Big and small -- Compositions -- Setting up a scene -- Seeing in context -- Outlines -- Words and pictures -- On the spot -- From eyes to brain.
Summary If advertising is to grab people's attention, it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance.
Subject Commercial art.
Visual communication.
Advertising -- Psychological aspects.
Added Author Rempen, Thomas.
Added Title Blicktricks. English
Other Form: Online version: Stoklossa, Uwe. Blicktricks. English. Advertising. London : Thames & Hudson, 2007 (OCoLC)649505928
ISBN 0500513406 hardback
9780500513408 hardback
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