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Book
Author
Raphel, Murray, 1928-
Title
Up the loyalty ladder : turning sometime customers into full-time advocates of your business / Murray Raphel and Neil Raphel.
Publication Info.
New York, NY : HarperBusiness, 1995.
Copies
Location
Call No.
Status
Manchester, Main Library - Non Fiction
658.812 RAPHEL
Check Shelf
Edition
First edition.
Description
xiv, 289 pages ; 24 cm
Note
Includes index.
Subject
Customer relations.
Advertising.
Consumer satisfaction.
Word-of-mouth advertising.
Success in business -- United States.
Businessmen -- United States -- Interviews.
Added Author
Raphel, Neil.
ISBN
0887307256: $23.00
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