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Bestseller
BestsellerE-Book
Author Rao, Ajit, 1962-

Title The tao of loyalty : winning with employees / Ajit Rao.

Publication Info. New Delhi ; Thousand Oaks : Response Books, 2006.

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 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
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Description 1 online resource (257 pages) : illustrations
Bibliography Includes bibliographical references (pages 251-252) and index.
Contents The 5th P of marketing -- Emotional loyalty -- Loyalty segmentation -- Eleven factors that matter -- The managerial grid: task and people -- The task factors -- The people factors -- Communication -- The three levers -- The role of leadership -- The role of HR -- The role of the boss.
Summary In today's business environment, people, rather than products, technology and processes are increasingly becoming the crucial factor in differentiating profitable organizations from those that are not. It is therefore important to understand employee commitment and loyalty in organizations. This book begins by defining loyalty, the types of loyalty (emotional and behavioral) and how these can be measured and interpreted. In a lucid and interactive manner, the author discusses the potency of combining the two types of loyalty to segment employees into different categories which can then yield leaves.
Note Print version record.
Subject Personnel management.
Employee loyalty.
BUSINESS & ECONOMICS -- Workplace Culture.
BUSINESS & ECONOMICS -- Human Resources & Personnel Management.
Employee loyalty. (OCoLC)fst00909022
Personnel management. (OCoLC)fst01058797
Other Form: Print version: Rao, Ajit, 1962- Tao of loyalty. New Delhi ; Thousand Oaks : Response Books, 2006 9780761935544 0761935541 (DLC) 2006030858 (OCoLC)71581741
ISBN 9788132102830 (electronic bk.)
8132102835 (electronic bk.)
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