LEADER 00000nam 22004091i 4500 001 frd00024144 003 CtWfDGI 005 20180802135553.0 006 m eo d 007 cr un ---anuuu 008 180802s2001 xx eo 000 0 eng d 020 9780814413104|q(epub) 024 3 9780814413104 040 CtWfDGI|beng|erda|cCtWfDGI 050 4 HD30.2 082 04 658.4/06|221 100 1 Bean, Roger,|d1946-|eauthor. 245 14 The Business of Innovation :|bManaging the Corporate Imagination for Maximum Results /|cRoger Bean. 264 1 [Place of publication not identified] :|bAMACOM,|c[2001] 264 4 |c©2001 300 1 online resource (304 pages) 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 506 Access limited to subscribing institutions. 520 This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments. 588 0 Print version record. 650 0 Intellectual capital. 650 0 Organizational change. 650 0 Knowledge management. 650 7 BUSINESS & ECONOMICS / Research & Development.|2bisacsh 655 0 Electronic books. 700 1 Radford, Russell W.,|eauthor. 776 08 |iPrint version:|aBean, Roger, 1946-|tBusiness of innovation.|dNew York : AMACOM, c2002.|z0814406319 |w(DLC)2001027948 914 frd00024144
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