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BookBook
Author Qualman, Erik, 1972-

Title Socialnomics : how social media transforms the way we live and do business / Erik Qualman.

Publication Info. Hoboken, N.J. : Wiley, [2009]
©2009

Copies

Location Call No. Status
 Glastonbury, Welles-Turner Memorial Library - Adult Department  330.9 QUALMAN    Check Shelf
 South Windsor Public Library - Non Fiction  330.9 QUALMAN    Check Shelf
Description xix, 265 pages ; 24 cm
Bibliography Includes bibliographical references (pages245-256) and index.
Contents Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary.
Subject Internet marketing.
Social media.
Social networks.
Electronic commerce.
ISBN 9780470477236 cloth
0470477237 cloth
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