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Author Pratkanis, Anthony R.

Title Age of propaganda : the everyday use and abuse of persuasion / Anthony R. Pratkanis and Elliot Aronson.

Publication Info. New York : W.H. Freeman, [1992]
©1992

Copies

Location Call No. Status
 Newington, Lucy Robbins Welles Library - Adult Department  303.375 PRATKANIS    Check Shelf
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  303.375 P912A    Check Shelf
 Windsor, Main Library - Adult Department  303.375 PR    Check Shelf
Description xiii, 299 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 269-289) and index.
Contents Our age of propaganda -- Mysterious influence -- Mindless propaganda, thoughtful persuasion -- The rationalizing animal -- Words of influence -- Pictures in our heads -- Saddam Hussein : the Hitler we "know" -- Asking the right questions -- The power of "decoys" -- The psychology of factoids -- The credible communicator -- Breakfast of champions, junk food for the self -- How do you persuade if everyone knows you are untrustworthy, unbelievable, and disliked? -- The manufacture of credibility -- Prizefighter slays 11 with one look : the influence of mass media models -- Packages -- Self-sell -- Naked attics and neighborhood war heroes : on vividness in communication -- Why do they keep repeating the same ads? -- If you have nothing to say--distract them -- If you want to gain an inch, ask for a mile--sometimes! -- Protagoras' ideal : one-sided puffery versus two-sided debate -- The fear appeal -- The granfalloon technique -- Guilt sells -- What is the influence of one flower given? -- The committed heart -- The psychology of scarcity and the mystique of phantoms -- Subliminal sorcery : who is seducing whom? -- Is forewarned forearmed? Or how to really resist propaganda -- Education or propaganda? -- On the ineffectiveness of information campaigns -- What is news? -- Persuasion direct -- How to become a cult leader -- Propaganda in the third Reich : a case for uncertainty -- Peitho's children.
Subject Propaganda.
Persuasion (Psychology)
Public opinion.
Advertising.
Television in propaganda.
Indexed Term Propaganda
Added Author Aronson, Elliot.
ISBN 0716722100
0716722119 paperback
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