| Description |
1 online resource (xxii, 218 pages) : illustrations |
| Bibliography |
Includes bibliographical references (pages 201-203) and index. |
| Contents |
Introduction : About marketing -- Seven key concepts for marketing libraries : The seven concepts ; Anchoring these ideas in marketing theory -- Strategic marketing : The marketing cycle ; 1. Decide on your goals ; 2. Market research ; 3. Segmentation ; 4. Set objectives ; 5. Promotional activities ; 6. Measurement ; 7. Evaluation ; 8. Modification -- Developing a marketing plan -- The library brand : Quick definitions ; What is library branding? ; Visual identity ; Merchandise ; Slogans ; Branding and marketing a converged library and IT service -- Marketing and the library building : Library design ; Signs and displays ; Marketing the library as space -- An introduction to online marketing : The library website ; Search Engine Optimization (SEO) ; Mobile websites ; E-mail -- Marketing with social media : Do your patrons use social media? ; General principles of marketing with social media ; Twitter ; Facebook ; Blogs and blogging ; Tumblr ; Google+ ; LinkedIn ; Conclusion -- Marketing with new technologies : Quick definitions ; Video marketing ; Image sharing ; QR codes ; Geolocational apps ; Web 2.0 catalogues and live chat ; Podcasts Wikis ; Slide sharing ; Viral marketing ; Technology and teenagers -- Marketing and people : Collaborating with people ; Reaching people -- Internal marketing : The importance of internal marketing ; Marketing to internal stakeholders ; Marketing with internal stakeholders: co-operative promotion -- Library advocacy as marketing : National campaigns and localPromotingg ; Pormoting your library incriticisme to citicism of libraries in general ; Advocacy, ppositiveand possitive messages ; The library media narrative ; Trojan horse advocacy -- Marketing special collections and archives : Introduction ; Access, access, access: marketing digital collections ; Genealogy ; Tailoring your marketing to fit the cultural landscape ; Mounting and promoting a more traditional exhibition ; Learning from museums ; Crowdsourcing ; Marketing audiovisual materials -- A final word on marketing libraries -- Appendix: Glossary of Web 2.0 tools and platforms. |
| Summary |
This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries. |
| Note |
Print version record. |
| Subject |
Libraries -- Marketing.
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Branding (Marketing) -- Libraries.
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Libraries -- Public relations.
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Advertising -- Libraries.
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Advertising -- Libraries.
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Branding (Marketing) -- Libraries.
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Libraries -- Marketing.
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Libraries -- Public relations.
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LANGUAGE ARTS & DISCIPLINES -- Library & Information Science -- General.
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Libraries -- Marketing.
(OCoLC)fst00997415
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| Genre/Form |
Electronic books.
|
| Added Title |
Library marketing tool kit |
| Other Form: |
Print version: Potter, Ned, 1980- Library marketing toolkit. London : Facet Publishing, 2012 9781856048064 (OCoLC)761924436 |
| ISBN |
9781856048897 (electronic bk.) |
|
1856048896 (electronic bk.) |
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