LEADER 00000cam 2200721Ii 4500 001 ocn836874285 003 OCoLC 005 20160518074802.4 006 m o d 007 cr cnu---unuuu 008 130408s2012 enka ob 001 0 eng d 019 829911074|a833589548|a841912756|a871280634 020 9781856048897|q(electronic bk.) 020 1856048896|q(electronic bk.) 035 (OCoLC)836874285|z(OCoLC)829911074|z(OCoLC)833589548 |z(OCoLC)841912756|z(OCoLC)871280634 040 N$T|beng|epn|cN$T|dCOO|dOCLCO|dYDXCP|dIDEBK|dOCLCQ|dE7B |dDEBSZ|dCUS|dCDX|dUKDOC|dOCLCF|dOCLCO|dOCLCQ|dAU@|dOCLCQ |dMHW|dMEAUC|dOCLCO|dOCLCQ|dOCLCO|erda 049 GTKE 050 4 Z716.3|b.P68 2012eb 082 04 021.7|223 100 1 Potter, Ned,|d1980-|eauthor. 245 14 The library marketing toolkit /|cNed Potter. 246 3 Library marketing tool kit 264 1 London :|bFacet Publishing,|c2012. 300 1 online resource (xxii, 218 pages) :|billustrations 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 504 Includes bibliographical references (pages 201-203) and index. 505 0 Introduction : About marketing -- Seven key concepts for marketing libraries : The seven concepts ; Anchoring these ideas in marketing theory -- Strategic marketing : The marketing cycle ; 1. Decide on your goals ; 2. Market research ; 3. Segmentation ; 4. Set objectives ; 5. Promotional activities ; 6. Measurement ; 7. Evaluation ; 8. Modification -- Developing a marketing plan -- The library brand : Quick definitions ; What is library branding? ; Visual identity ; Merchandise ; Slogans ; Branding and marketing a converged library and IT service -- Marketing and the library building : Library design ; Signs and displays ; Marketing the library as space -- An introduction to online marketing : The library website ; Search Engine Optimization (SEO) ; Mobile websites ; E- mail -- Marketing with social media : Do your patrons use social media? ; General principles of marketing with social media ; Twitter ; Facebook ; Blogs and blogging ; Tumblr ; Google+ ; LinkedIn ; Conclusion -- Marketing with new technologies : Quick definitions ; Video marketing ; Image sharing ; QR codes ; Geolocational apps ; Web 2.0 catalogues and live chat ; Podcasts Wikis ; Slide sharing ; Viral marketing ; Technology and teenagers -- Marketing and people : Collaborating with people ; Reaching people - - Internal marketing : The importance of internal marketing ; Marketing to internal stakeholders ; Marketing with internal stakeholders: co-operative promotion -- Library advocacy as marketing : National campaigns and localPromotingg ; Pormoting your library incriticisme to citicism of libraries in general ; Advocacy, ppositiveand possitive messages ; The library media narrative ; Trojan horse advocacy -- Marketing special collections and archives : Introduction ; Access, access, access: marketing digital collections ; Genealogy ; Tailoring your marketing to fit the cultural landscape ; Mounting and promoting a more traditional exhibition ; Learning from museums ; Crowdsourcing ; Marketing audiovisual materials -- A final word on marketing libraries -- Appendix: Glossary of Web 2.0 tools and platforms. 520 8 This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries. 588 0 Print version record. 650 0 Libraries|xMarketing. 650 0 Branding (Marketing)|xLibraries. 650 0 Libraries|xPublic relations. 650 0 Advertising|xLibraries. 650 4 Advertising|xLibraries. 650 4 Branding (Marketing)|xLibraries. 650 4 Libraries|xMarketing. 650 4 Libraries|xPublic relations. 650 7 LANGUAGE ARTS & DISCIPLINES|xLibrary & Information Science |xGeneral.|2bisacsh 650 7 Libraries|xMarketing.|2fast|0(OCoLC)fst00997415 655 4 Electronic books. 776 08 |iPrint version:|aPotter, Ned, 1980-|tLibrary marketing toolkit.|dLondon : Facet Publishing, 2012|z9781856048064 |w(OCoLC)761924436 914 ocn836874285 994 93|bGTK
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