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LEADER 00000cam  2200721Ii 4500 
001    ocn836874285 
003    OCoLC 
005    20160518074802.4 
006    m     o  d         
007    cr cnu---unuuu 
008    130408s2012    enka    ob    001 0 eng d 
019    829911074|a833589548|a841912756|a871280634 
020    9781856048897|q(electronic bk.) 
020    1856048896|q(electronic bk.) 
035    (OCoLC)836874285|z(OCoLC)829911074|z(OCoLC)833589548
       |z(OCoLC)841912756|z(OCoLC)871280634 
040    N$T|beng|epn|cN$T|dCOO|dOCLCO|dYDXCP|dIDEBK|dOCLCQ|dE7B
       |dDEBSZ|dCUS|dCDX|dUKDOC|dOCLCF|dOCLCO|dOCLCQ|dAU@|dOCLCQ
       |dMHW|dMEAUC|dOCLCO|dOCLCQ|dOCLCO|erda 
049    GTKE 
050  4 Z716.3|b.P68 2012eb 
082 04 021.7|223 
100 1  Potter, Ned,|d1980-|eauthor. 
245 14 The library marketing toolkit /|cNed Potter. 
246 3  Library marketing tool kit 
264  1 London :|bFacet Publishing,|c2012. 
300    1 online resource (xxii, 218 pages) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
504    Includes bibliographical references (pages 201-203) and 
       index. 
505 0  Introduction : About marketing -- Seven key concepts for 
       marketing libraries : The seven concepts ; Anchoring these
       ideas in marketing theory -- Strategic marketing : The 
       marketing cycle ; 1. Decide on your goals ; 2. Market 
       research ; 3. Segmentation ; 4. Set objectives ; 5. 
       Promotional activities ; 6. Measurement ; 7. Evaluation ; 
       8. Modification -- Developing a marketing plan -- The 
       library brand : Quick definitions ; What is library 
       branding? ; Visual identity ; Merchandise ; Slogans ; 
       Branding and marketing a converged library and IT service 
       -- Marketing and the library building : Library design ; 
       Signs and displays ; Marketing the library as space -- An 
       introduction to online marketing : The library website ; 
       Search Engine Optimization (SEO) ; Mobile websites ; E-
       mail -- Marketing with social media : Do your patrons use 
       social media? ; General principles of marketing with 
       social media ; Twitter ; Facebook ; Blogs and blogging ; 
       Tumblr ; Google+ ; LinkedIn ; Conclusion -- Marketing with
       new technologies : Quick definitions ; Video marketing ; 
       Image sharing ; QR codes ; Geolocational apps ; Web 2.0 
       catalogues and live chat ; Podcasts Wikis ; Slide sharing 
       ; Viral marketing ; Technology and teenagers -- Marketing 
       and people : Collaborating with people ; Reaching people -
       - Internal marketing : The importance of internal 
       marketing ; Marketing to internal stakeholders ; Marketing
       with internal stakeholders: co-operative promotion -- 
       Library advocacy as marketing : National campaigns and 
       localPromotingg ; Pormoting your library incriticisme to 
       citicism of libraries in general ; Advocacy, ppositiveand 
       possitive messages ; The library media narrative ; Trojan 
       horse advocacy -- Marketing special collections and 
       archives : Introduction ; Access, access, access: 
       marketing digital collections ; Genealogy ; Tailoring your
       marketing to fit the cultural landscape ; Mounting and 
       promoting a more traditional exhibition ; Learning from 
       museums ; Crowdsourcing ; Marketing audiovisual materials 
       -- A final word on marketing libraries -- Appendix: 
       Glossary of Web 2.0 tools and platforms. 
520 8  This practical guide offers coverage of every element of 
       library marketing and branding for all sectors, including 
       archives and academic, public and special libraries. 
588 0  Print version record. 
650  0 Libraries|xMarketing. 
650  0 Branding (Marketing)|xLibraries. 
650  0 Libraries|xPublic relations. 
650  0 Advertising|xLibraries. 
650  4 Advertising|xLibraries. 
650  4 Branding (Marketing)|xLibraries. 
650  4 Libraries|xMarketing. 
650  4 Libraries|xPublic relations. 
650  7 LANGUAGE ARTS & DISCIPLINES|xLibrary & Information Science
       |xGeneral.|2bisacsh 
650  7 Libraries|xMarketing.|2fast|0(OCoLC)fst00997415 
655  4 Electronic books. 
776 08 |iPrint version:|aPotter, Ned, 1980-|tLibrary marketing 
       toolkit.|dLondon : Facet Publishing, 2012|z9781856048064
       |w(OCoLC)761924436 
914    ocn836874285 
994    93|bGTK 
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