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Title Digital state : how the Internet is changing everything / [edited by] Simon Pont.

Publication Info. London : Kogan Page Limited, [2013]


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 All Libraries - Shared Downloadable Materials  OverDrive Ebook    Downloadable
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Description 1 online resource.
Note Description based on print version record.
Summary What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses?Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks.Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the w
Note GMD: electronic resource.
Subject Information technology -- Economic aspects.
Information technology -- Social aspects.
Electronic commerce -- Social aspects.
Internet marketing -- Social aspects.
Internet -- Social aspects.
COMPUTERS / Information Technology
Added Author Pont, Simon.
Other Form: Print version: Digital state. London : Kogan Page Limited, [2013] 9780749468859 (DLC) 2013006910 (OCoLC)809028654
ISBN 9780749468866 electronic bk.
0749468866 electronic bk.
1299616054 electronic bk.
9781299616059 electronic bk.
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