| Description |
1 online resource. |
| Note |
Description based on print version record. |
| Summary |
What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses?Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks.Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the w |
| Note |
GMD: electronic resource. |
| Subject |
Information technology -- Economic aspects.
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Information technology -- Social aspects.
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Electronic commerce -- Social aspects.
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Internet marketing -- Social aspects.
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Internet -- Social aspects.
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COMPUTERS / Information Technology
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| Added Author |
Pont, Simon.
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| Other Form: |
Print version: Digital state. London : Kogan Page Limited, [2013] 9780749468859 (DLC) 2013006910 (OCoLC)809028654 |
| ISBN |
9780749468866 electronic bk. |
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0749468866 electronic bk. |
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1299616054 electronic bk. |
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9781299616059 electronic bk. |
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9780749468859 |
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0749468858 |
|
