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Author Polaine, Andrew.

Title Service design : from insight to implementation / Andrew Polaine, Lavrans Løvlie, and Ben Reason.

Publication Info. Brooklyn, New York : Rosenfeld Media, [2013]

Copies

Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  658.408 P762S    Check Shelf
Description xiv, 202 pages : color illustrations ; 23 cm
Bibliography Includes bibliographical references and index.
Contents Insurance is a service, not a product -- The nature of service design -- Understanding people and relationships -- Turning research into insight and action -- Describing the service ecology -- Developing the service proposition -- Prototyping service experiences -- Measuring services -- The challenges for facing service design.
Summary The book is a practical guide to designing services that work for people. It offers insights, methods and case studis to help design, implement and measure multichannel service experiences with greater impact for costumers, businesses and society.
Subject Customer services.
Business planning -- Social aspects.
Industries -- Social aspects.
Business planning -- Social aspects. (OCoLC)fst00842835
Customer services. (OCoLC)fst00885545
Industries -- Social aspects. (OCoLC)fst00971967
Industriedesign. (DE-588)4072788-9
Dienstleistung. (DE-588)4012178-1
Added Author Løvlie, Lavrans, 1969-
Reason, Ben, 1972-
ISBN 9781933820330
1933820330
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