| Edition |
First edition. |
| Description |
xiii, 178 pages : color illustrations ; 23 cm |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
When you depend on users to perform specific actions, like buying tickets, playing a game, or riding public transit, sell-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll also structure your voice throughout so that the brand is easily recognizable to its audience. |
| Contents |
Why : meet the goals of people and the organization -- Voice : they recognize you -- Conversation for content-first design -- Apply UX text patterns -- Edit, because they didn't go there to read -- Measuring UX content effectiveness -- Tools of the UX writing trade -- A 30/60/90-day plan -- What to do first. |
| Subject |
User interfaces (Computer systems) -- Design.
|
|
User interfaces (Computer systems) -- Design.
(OCoLC)fst01163193
|
| ISBN |
1492049395 |
|
9781492049395 |
|
