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Author Pine, B. Joseph.

Title The experience economy / B. Joseph Pine II, James H. Gilmore.

Publication Info. [United States] : Blackstone Audio, Incorporated : Made available through hoopla, 2012.

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Edition Unabridged.
Description 1 online resource (1 audio file (12hr., 13 min.)) : digital.
Performer Read by Alan Sklar.
Summary In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable-and thus a lucrative-impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples-including the US Army, Heineken Experience, Autostadt, American Girl Place, and others-to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day. Includes a bonus pdf with graphics
Access Digital content provided by hoopla.
System Details Mode of access: World Wide Web.
Subject Product management.
Marketing.
Diversification in industry.
Customer services.
Added Author Gilmore, James H., 1959-
Sklar, Alan. Narrator.
hoopla digital.
ISBN 9781481594752 (sound recording : hoopla Audio Book)
1481594753 (sound recording : hoopla Audio Book)
Music No. MWT10878724
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