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Book Cover
Author Penick, Monica, 1972- author.

Title Tastmaker : Elizabeth Gordon, House Beautiful, and the postwar American home / Monica Penick.

Publication Info. New Haven : Yale University Press, [2017]


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 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
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Description 1 online resource : illustrations
data file rda
Bibliography Includes bibliographical references and index.
Summary A riveting and superbly illustrated account of the enigmatic House Beautiful editor's profound influence on mid-century American taste From 1941 to 1964, House Beautiful magazine's crusading editor-in-chief Elizabeth Gordon introduced and promoted her vision of "good design" and "better living" to an extensive middle-class American readership. Her innovative magazine-sponsored initiatives, including House Beautiful's Pace Setter House Program and the Climate Control Project, popularized a "livable" and decidedly American version of postwar modern architecture. Gordon's devotion to what she called the American Style attracted the attention of Frank Lloyd Wright, who became her ally and collaborator. Gordon's editorial programs reshaped ideas about American living and, by extension, what consumers bought, what designers made, and what manufacturers brought to market. This incisive assessment of Gordon's influence as an editor, critic, and arbiter of domestic taste reflects more broadly on the cultures of consumption and identity in postwar America. Nearly 200 images are featured, including work by Ezra Stoller, Maynard Parker, and Julius Shulman. This important book champions an often-neglected source-the consumer magazine-as a key tool for deepening our understanding of mid-century architecture and design.
Note Print version record.
Contents Cover; Half Title; Title; Copyright; Contents; Preface; Prologue; 1 Beginnings; 2 Good Taste and Better Living; 3 The Postwar House; 4 The Pace Setter House; 5 Climate Control; 6 A New Look; 7 The American Style; 8 The Threat to the Next America; 9 A New Alliance; 10 The Next American House; 11 A New Regionalism; 12 Which Way, America?; 13 American Shibui; 14 Catalyst; Epilogue; Abbreviations; Notes; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; Illustration Credits.
Subject Architecture, Modern -- 20th century.
Architecture, Domestic -- History -- 20th century.
ARCHITECTURE -- History -- Modern (late 19th Century to 1945)
ARCHITECTURE -- History -- Contemporary (1945- )
Architecture, Domestic. (OCoLC)fst00813666
Architecture, Modern. (OCoLC)fst00813842
Chronological Term 1900-1999
Genre/Form History. (OCoLC)fst01411628
Other Form: Print version: PENICK, MONICA. TASTEMAKER. [Place of publication not identified] : YALE University Press, 2017 0300221762 (OCoLC)961308403
ISBN 9780300228458 (electronic book)
0300228457 (electronic book)
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