| Description |
1 online resource (224 pages) |
| Access |
Access limited to subscribing institutions. |
| Summary |
In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain – they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong. If a companyÆs customer service doesnÆt adapt to these new conditions, they will get burned by bloggers and viral videos that can severely damage their reputation. This book describes exactly what todayÆs customers expect and how to give it to them. In Wired and Dangerous, Bell and Patterson provide a tested formula for restoring balance to the customer relationship by establishing what they call \u201cService Calm\u201d. The three steps to Service Calm sound simple, but they draw on sophisticated psychological principles and are profound in application: 1) Deal with Self, 2) Deal with Customer, 3) Deal with Context. |
| System Details |
System requirements: Adobe Digital editions. |
| Note |
Print version record. |
| Subject |
BUSINESS & ECONOMICS / Customer Relations.
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Internet.
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Customer loyalty.
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Customer services.
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Customer relations.
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| Genre/Form |
Electronic books.
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| Added Author |
Patterson, John R. (John Rice), 1951-
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| Other Form: |
Print version: Bell, Chip R. Wired and dangerous. San Francisco : Berrett-Koehler Publishers, c2011. 9781605099750 (pbk. : alk. paper) 1605099759 (DLC)2011009393 |
| ISBN |
9781605099774 (e-pub) |
| Standard No. |
9781605099774 |
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