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Author Pasquier, Martial, author University of Lausanne, Switzerland.

Title Marketing Management and Communications in the Public Sector / Martial Pasquier, Jean-Patrick Villeneuve.

Publication Info. London : Routledge, 2017.

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Location Call No. Status
 All Libraries - Shared Downloadable Materials  Taylor & Francis Open Access Ebook    Downloadable
All patrons click here to access this title from Taylor & Francis
 University of Saint Joseph: Pope Pius XII Library - Internet  WORLD WIDE WEB E-BOOK TAYLOR&FRANCIS    Downloadable
Please click here to access this TAYLOR&FRANCIS resource
Edition Second edition.
Description 1 online resource (264 pages) : illustrations.
Series Routledge Masters in Public Management
Routledge masters in public management series.
Contents Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications? an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index.
Access Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK). WlAbNL
Terms Of Use Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. WlAbNL
Subject Communication in public administration.
Government publicity.
Communication in public administration. (OCoLC)fst00870255
Government publicity. (OCoLC)fst00945523
Added Author Villeneuve, Jean-Patrick, author.
ISBN 9781317222606 (e-book)
1317222601 (e-book)
9781315622309 (e-book)
1315622300 (e-book)
9781138655799 (hardback)
9781138655805 (paperback)
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