| Edition |
First edition. |
| Description |
xxxi, 204 pages : illustrations ; 22 cm |
| Bibliography |
Includes bibliographical references (pages 199-202). |
| Contents |
Focus on the goal -- Evaluate egos -- Soothe or sidestep other egos -- Manage opposition by giving it nothing to oppose -- Make your weakness your strength -- Find one thing to like about everyone in the room -- Use the first five minutes to make people feel safe -- Stay in the present -- Recognize their reality -- Make it about choice, fairness, and accountability -- Keep it simple -- Own the language -- Use emotional language -- Make sure everyone is invested -- Get third-party validation -- Get a couple of numbers -- Arm your advocates -- Aim for the undecideds -- Avoid absolutes and hypotheticals -- Learn how to use silence -- Get physical -- Don't say no, say "Let's try this" -- Release bad news quickly and good news slowly -- Challenge bad ideas by challenging the details -- Play devil's advocate -- Don't change, "Adapt" -- Be your own pundit. |
| Subject |
Persuasion (Psychology)
|
| Added Author |
Padwa, Lynette.
|
| Added Title |
Twenty-seven powers of persuasion |
| ISBN |
9780735204515 |
|
0735204519 |
|
