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Author øVerland, Arve Peder, author.

Title Always on : digital brand strategy in a big data world / Arve Peder øverland.

Publication Info. Prince Frederick, Md. : Recorded Books, [2018]
℗2018

Copies

Location Call No. Status
 Glastonbury, Welles-Turner Memorial Library - Adult Department  CDBK 658.8 OVERLAND    Check Shelf
Edition Unabridged.
Description 5 audio discs (6 hr.) : digital ; 4 3/4 in.
digital optical 1.4 m. per second rda
audio file CD audio rda
Series Your coach in a box
Your coach in a box.
Note Compact disc.
In container (17 cm.).
Title from container.
Performer Narrated by Tim Andrés Pabon.
Summary "From where do powerful strategies come? How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate? How does a company get the essentials to work in regard to the company's strategies, such as leadership buy-in and follow-through on implementations and performance management, without being slow, rigid, and check-box focused? These are some of the questions asked by Arve Peder Overland in Always On: Digital Brand Strategy in a Big Data World. Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process; it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision-making, digital strategy and governance have taken on increased importance. It's a given in today's online marketplace that you are perceived as being always on. Make sure your governance programs for your systems and platforms keep it that way. Think fast, be agile, be ready - you're always on!"
Subject Electronic commerce.
Social media.
Big data.
Information technology -- Economic aspects.
Strategic planning.
Business.
BUSINESS & ECONOMICS -- General.
Big data. (OCoLC)fst01892965
Business. (OCoLC)fst00842262
Electronic commerce. (OCoLC)fst00906906
Information technology -- Economic aspects. (OCoLC)fst00973097
Social media. (OCoLC)fst01741098
Strategic planning. (OCoLC)fst01134371
Genre/Form Audiobooks. (OCoLC)fst01726208
Audiobooks.
Added Author Pabon, Andrés, narrator.
Recorded Books, Inc.
ISBN 9781980043836
1980043833
Music No. CA0618 Recorded Books
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