LEADER 00000cam  22006137a 4500 
001    ocn779696131 
003    OCoLC 
005    20200417063052.3 
006    m     o  d         
007    cr |n||||||||| 
008    111208s2011    enkab  fob    001 0 eng d 
019    773666743|a774293536|a961494821|a962586573|a966213812
       |a988474922|a992016458|a1037778341|a1038637835|a1038680294
       |a1055401339|a1058084646 
020    9781849663427|q(hardback) 
020    1849663424|q(hardback) 
020    9781849663410|q(paperback) 
020    1849663416|q(paperback) 
020    9781849664615|q(ebook) 
020    1849664617|q(ebook) 
020    9781849664608|q(electronic book) 
020    1849664609|q(electronic book) 
024 8  9786613479143 
035    (OCoLC)779696131|z(OCoLC)773666743|z(OCoLC)774293536
       |z(OCoLC)961494821|z(OCoLC)962586573|z(OCoLC)966213812
       |z(OCoLC)988474922|z(OCoLC)992016458|z(OCoLC)1037778341
       |z(OCoLC)1038637835|z(OCoLC)1038680294|z(OCoLC)1055401339
       |z(OCoLC)1058084646 
037    347914|bMIL 
040    CDX|beng|epn|cCDX|dOCLCQ|dAU@|dE7B|dN$T|dOCLCQ|dOCLCO
       |dYDXCP|dOCLCQ|dOCLCF|dZMC|dOCLCQ|dAZK|dLOA|dAGLDB|dZ5A
       |dMOR|dPIFAG|dOCLCQ|dSTF|dWRM|dVTS|dVT2|dOCLCQ|dXC$|dWYU
       |dM8D|dBLOOM 
049    STJJ 
050  4 P96.R36|bB35 2011eb 
072  7 SOC|x052000|2bisacsh 
082 04 302.23|223 
100 1  Balnaves, Mark. 
245 10 Rating the audience :|bthe business of media /|cMark 
       Balnaves, Tom O'Regan and Ben Goldsmith. 
264  1 London ;|aNew York, N.Y. :|bBloomsbury Academic,|c2011. 
300    1 online resource (xvi, 272 pages) :|billustrations, map 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    data file|2rda 
504    Includes bibliographical references (pages 256-267) and 
       index. 
505 00 |tWhy the Ratings Are Important --|tThe Convention --|tThe
       Panel and the Survey --|tThe Audit --|tThe Technologies of
       Counting --|tThe Ratings Provider --|tThe Networks (and 
       Other Media Providers) --|tAdvertisers and Media Planners 
       --|tThe Audience --|tThe Critics --|tThe Future of 
       Ratings. 
520    "Knowing, measuring and understanding media audiences have
       become a multi-billion dollar business. But the convention
       that underpins that business, audience ratings, is in 
       crisis. Rating the Audience is the first book to show why 
       and how audience ratings research became a convention, an 
       agreement, and the first to interrogate the ways that 
       agreement is now under threat. Taking a historical 
       approach, the book looks at the evolution of audience 
       ratings and the survey industry. It goes on to analyse 
       today's media environment, looking at the role of the 
       internet and the increased difficulties it presents for 
       measuring audiences. The book covers all the major players
       and controversies, such as facebook's privacy rulings and 
       Google's alliance with Nielsen. Offering the first really 
       comparative study, it will be critical for media students 
       and professionals."--Publisher's description. 
588 0  Print version record. 
590    Bloomsbury Publishing|bBloomsbury Open Access 
650  0 Mass media|xRatings and rankings. 
650  0 Mass media|xAudiences. 
650  7 SOCIAL SCIENCE|xMedia Studies.|2bisacsh 
650  7 Mass media|xAudiences.|2fast|0(OCoLC)fst01011223 
650  7 Mass media|xRatings and rankings.|2fast
       |0(OCoLC)fst01715941 
655  0 Electronic books. 
700 1  O'Regan, Tom. 
700 1  Goldsmith, Ben,|d1967- 
776 08 |iPrint version:|z9786613479143 
914    ocn779696131 
994    92|bSTJ