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Book Cover
Author Balnaves, Mark.

Title Rating the audience : the business of media / Mark Balnaves, Tom O'Regan and Ben Goldsmith.

Publication Info. London ; New York, N.Y. : Bloomsbury Academic, 2011.


Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Internet  WORLD WIDE WEB E-BOOK BLOOMSBURY    Downloadable
Please click here to access this Bloomsbury resource
Description 1 online resource (xvi, 272 pages) : illustrations, map
data file rda
Bibliography Includes bibliographical references (pages 256-267) and index.
Contents Why the Ratings Are Important -- The Convention -- The Panel and the Survey -- The Audit -- The Technologies of Counting -- The Ratings Provider -- The Networks (and Other Media Providers) -- Advertisers and Media Planners -- The Audience -- The Critics -- The Future of Ratings.
Summary "Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as facebook's privacy rulings and Google's alliance with Nielsen. Offering the first really comparative study, it will be critical for media students and professionals."--Publisher's description.
Note Print version record.
Local Note Bloomsbury Publishing Bloomsbury Open Access
Subject Mass media -- Ratings and rankings.
Mass media -- Audiences.
SOCIAL SCIENCE -- Media Studies.
Mass media -- Audiences. (OCoLC)fst01011223
Mass media -- Ratings and rankings. (OCoLC)fst01715941
Genre/Form Electronic books.
Added Author O'Regan, Tom.
Goldsmith, Ben, 1967-
Other Form: Print version: 9786613479143
ISBN 9781849663427 (hardback)
1849663424 (hardback)
9781849663410 (paperback)
1849663416 (paperback)
9781849664615 (ebook)
1849664617 (ebook)
9781849664608 (electronic book)
1849664609 (electronic book)
Standard No. 9786613479143
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