Introduction: word of mouse -- The rise of social media -- Brands, cesspools, and credibility -- Can brands be trusted? -- The Facebook decade: F8=Fate? -- The death of privacy -- The YouTube effect : 48 hours every minute -- Twitter : news no longer breaks, it tweets -- Google loses its buzz -- The new breed of media researchers -- Public displays of connection -- Politics 2.0 -- The daily me vs. the daily we -- The state of the media & the death of brands -- Politics 3.0 -- Conclusion: the feed is your friend -- Acknowledgments -- About the author