Title Improving the visibility and use of digital repositories through SEO / Kenning Arlitsch and Patrick S. O'Brien.

Publication Info.

Chicago : ALA TechSource, an imprint of the American Library Association, 2013.

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Location	Call No.	Status
Rocky Hill - Downloadable Materials	EBSCO Ebook	Downloadable
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Description	1 online resource (viii, 128 pages) : illustrations.
Series	A LITA guide
	LITA guides.
Bibliography	Includes bibliographical references and index.
Contents	What is SEO and why is it important to libraries? -- Improving your library's SEO efforts -- How Internet search engine indexing works -- Setting your SEO baselines -- What is your search engine-indexing ratio and how can you improve it? -- Targeting your audience -- Google scholar and institutional repositories -- Measuring success.
Note	Print version record.
Summary	Recent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. And though a survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research, low Google Scholar indexing ratios for library institutional repositories is widespread because it ignores common library metadata. Arlitsch and OBrien, who have presented and published widely on the topic, show how to ensure that high-value content is visible to reseachers.
Subject	Library Web sites -- Design.
	Library Web sites -- Statistical methods.
	Web search engines.
	Electronic information resources -- Management.
	Digital libraries.
	Institutional repositories.
	Libraries and the Internet.
	Webliometrics.
	Search engine optimization.
	COMPUTERS -- Web -- Site Directories.
Added Author	OBrien, Patrick S., 1963-
Other Form:	Print version: Arlitsch, Kenning. Improving the visibility and use of digital repositories through SEO. Chicago : ALA TechSource, an imprint of the American Library Association, 2013 9781555709068 (DLC) 2012049197 (OCoLC)823014110
ISBN	9781555709242 (electronic bk.)
	1555709249 (electronic bk.)

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Title Improving the visibility and use of digital repositories through SEO / Kenning Arlitsch and Patrick S. O'Brien.

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